Launch signals API
startup launches as sales triggers

The numbers

What a launch record is, in four figures. The price is read from our live price list each time this page renders.

Price per launch

Soon

No price until launch events go on sale.

Launch types

4

New company, new product, major version, feature.

Stages

2

Launched now, or about to launch in the company's own words.

Correct before any charge

281 / 300

Checked by two people on a frozen set of checks.

Why a launch is a reason to reach out

Of all the buying signals a company gives off, a launch is one it announces itself, with a date and a person behind it. The week after a launch the founder is busy getting it seen, choosing tools and spending on reach. Who uses that trigger event, and which launches matter to them:

• Launch and growth agencies. Video, PR, outreach and paid social teams pitch the founder of a new company or product while the launch budget is still open. Filter to new_company and new_product.
• Sales teams selling to startups. Dev tools, infrastructure, payments, security and analytics: a company that just shipped is standing up its stack now.
• Named-account sellers. Any launch at a company on your list is a specific, current opener. Put the domains on a launch watchlist and get each one pushed to your webhook.
• Investors and scouts. A new_company launch is often a company's first public moment. Pair it with funding records for the same domain.
• Recruiters. A new company or a major version usually means hiring for growth and support next.

Proof you can check yourself

No borrowed logos and no quotes we wrote ourselves. These are figures about the API and MCP server the launch routes ship on, each linked to the place it was read.

What a launch record carries

Each record answers three questions: who launched, what kind of launch it was, and who to contact. The full field list, with every filter and error, is on the launch events docs.

Your first request

New companies and new products launched in the United States, newest first.

curl "https://api.prospectapis.com/v1/launches?stage=post&launch_type=new_company,new_product&country=US" \
  -H "Authorization: Bearer $PROSPECTAPIS_KEY"

The answer is a page of launches and a next_cursor to pass back for the next page. This example shows a fictional company:

{
  "data": [
    {
      "id": "6f1c...",
      "stage": "post",
      "launch_type": "new_product",
      "company_name": "Acme Robotics",
      "company_domain": "acme.com",
      "product_name": "Arm 2",
      "category": "hardware",
      "country_code": "US",
      "source_url": "https://acme.com/blog/arm-2",
      "launched_at": "2026-11-01T09:00:00Z",
      "detected_at": "2026-11-01T10:12:00Z",
      "person_ref": "per_0123456789abcdef01234567",
      "person_name": "Alex Example",
      "poster_role": "founder",
      "gate_version": "1.0.0"
    }
  ],
  "next_cursor": null,
  "count": 1
}

The person_ref goes straight into a people read for the founder's profile, and the company_domain into a funding search and an email check.

What counts as a launch

A record is served only when all five checks hold:

1. 1

   The company says it

   The announcement is in the first person: we launched, we are live, now available.

2. 2

   The company posted it

   The poster is the company's own account, a founder or someone who works there, never a fan, a reporter or a reposter.

3. 3

   Something is usable

   People can use it now. For a pre record, the company says it is coming.

4. 4

   It is a product

   A product, a version or a feature, not a video, an article or a giveaway.

5. 5

   It is a tech company we resolved

   We found the company's own domain. No domain, no record.

Token promotions, roundups, parody accounts and third-party news are dropped before any check runs. We count a record as correct only when it is a real launch AND it names the right company, and each record carries the gate_version that passed it.

Launched, or about to launch

The stage field separates the two. A post record is a launch people can use today. A pre record is what the company has said about its own launch: a waitlist, an early-access page, a date in its own post. We never predict a launch from indirect hints. Reaching a company at the pre stage puts you in the conversation while the launch plan is still being made.

How teams use it

1. 1

   Search or watch

   Search recent launches with filters, or create a watchlist with kind launches and receive each new match at your webhook, once.

2. 2

   Find the person

   Read the founder's profile from person_ref, and check the address you find with the email verifier.

3. 3

   Write the opener

   Reference the launch itself, with the link to the company's own post. A reason that is true today beats a generic pitch; our guide to funding signals for prospecting shows how a trigger like this fits a sales workflow.

Routes and prices

Prices come from GET /pricing. A route marked launching soon is not on sale and charges nothing. Every product is on the pricing page.

What we keep, and what we never copy

• A link, not a copy. Records carry a link to the company's own post or page, unless the person who posted it asked to be removed, and our own fields. We never store or serve the post's text or media.
• One company, a few pitches. One company receives at most a few launch deliveries across all customers in any 7 days, unless your watchlist names that company's domain, so a founder is not pitched by everyone at once.
• Removal on request. A person who asks to be removed is taken out of launch records and alerts. Requests go to the address on our privacy policy.

Questions

What is a launch signal?

A record that a tech company has just launched something people can use, or has said in public that it is about to. It names the company and its domain, the kind of launch, when it happened, a link to the company's own post or page and the person who posted it. It is a sales trigger: a true reason to contact that company this week.

Can I use it today?

Not yet. Nothing is charged until our price list shows launch events as available. We open them once a sample of 300 records, checked by two people, shows at least 281 correct. Create an account now and the same key works the day they open.

How much will it cost?

There is no price yet, so this page shows none. When launch events go on sale the price appears here and on the pricing page, read from our live price list. A search with no match and a 404 will be free.

What counts as a launch?

All five must hold: the company announces it in the first person; the company or someone who works there posted it; something is usable now, or for a pre record the company says it is coming; it is a product, not content; and it is a tech company whose domain we resolved. Token promotions, roundups, parody accounts and third-party news are dropped first.

What is a pre record, and is it a prediction?

A pre record is what the company itself said: a waitlist, an early-access page, a launch date in its own post. It is never a guess from indirect hints, so you can quote the company's own words back to it.

Do you include view counts or the text of the post?

No. A launch record is about who to contact and why now, so it carries the link to the company's own post or page and our own fields, and never the post's text, media or reach figures.

Is this a company news API?

It is narrower on purpose. It covers one event, a company launching, with the founder attached, rather than every article that mentions a company. For funding rounds use the funding API, and for a company's profile the companies API.

Can an AI agent use it?

Yes. Any agent that can make an HTTP request can call both routes with your API key, and launch_search and launch_get are being added to our MCP server on the same key and balance.